Market Insights

Data presents a picture of the opportunity
Since the beginning of the global pandemic, consumer spending behavior has evolved. We are curious to understand how people are spending money and how businesses have adapted to the new world. Further, we believe crypto currency will work its way into our daily lives. Major brands have already started accepting crypto currency as a form of payment.
  • After 2 years in the pandemic, companies that invested in digital customer engagement saw a 70% increase in revenue.

    -Venture Beat
  • Highest inflation in 40 years; 31% of small business owners say inflation is their biggest single challenge.

    -ABC News, 4/12/22
  • 61% of consumers spend more at retailers where they are a member of the loyalty program.

  • 51% of consumers modify how much they spend with retailers in order to maximize loyalty program benefits.